380,000+ verified loan shoppers visit RealLoansDirect every month. These are real consumers comparing rates, reading lender reviews, and clicking "Apply" — not passive browsers. Put your brand in front of the highest-intent financial audience on the web.
Our visitors are financially active adults in active decision-making mode. They're not browsing — they're comparing, pre-qualifying, and clicking Apply.
Every ad format is designed to reach active borrowers where they're already researching — not interrupting them with irrelevant ads.
Your lender card appears prominently in comparison tables across relevant product pages. Includes your logo, rates, key features, and direct "Apply" CTA button. Labeled "Sponsored" in compliance with FTC guidelines.
Full-width display ads embedded naturally within page content — not in sidebars. These editorial-style placements appear mid-page while the user is actively reading product comparisons. Extremely high viewability scores.
Your brand story told in editorial format alongside our independent articles. These lender-authored or co-produced pieces rank in Google search results and drive long-tail organic traffic to your offer. Labeled "Sponsored" throughout.
Premium sticky sidebar ad placements on high-traffic product pages. Visible throughout the entire page session as users scroll through comparisons and content. Available in image banner and text-link formats.
Exclusive sponsorship of our rate alert email series — sent to 95,000+ opted-in subscribers when rates change. Single-advertiser format means your message isn't competing with other brands inside the email.
Featured "Editor's Pick" or "Top Pick" callout within our editorial ranking tables. This premium placement signals to users that your product is among the best — editorial review criteria still apply for approval.
All plans include placement across relevant product category pages. No setup fees. Month-to-month or annual contracts available. Cancel anytime.
Perfect for regional lenders, credit unions, and smaller financial service companies entering the market with a targeted presence.
For established lenders ready to scale lead volume and brand visibility across multiple product categories and ad formats.
For major lenders and financial institutions seeking maximum visibility, exclusive sponsorships, and a custom partnership built around your growth objectives.
"We've tested every major financial lead platform over the past five years. RealLoansDirect delivers the highest intent-to-close ratio we've seen — their visitors actually read the product pages before they click Apply."
"The sponsored native articles they produce for us are genuinely good — they rank on Google and continue driving qualified leads months after publication. It's the highest ROI content we produce."
"We started on the Starter tier to test the quality. Within 60 days we upgraded to Enterprise. The leads are pre-educated — they've already compared rates and read about us before applying. Our close rate is 2x industry average."
Complete the form and our partnerships team will respond within one business day with a custom media kit, audience data, and a recommended placement strategy for your product category.
Tell us about your company and we'll prepare a personalized proposal within 24 hours.
Thank you — our partnerships team will reach out to within one business day with your personalized media kit and recommended placement strategy.
In the meantime, feel free to explore our platform to see exactly where your brand would appear.
Once your agreement is signed and creative assets are submitted, most campaigns launch within 3–5 business days. Enterprise campaigns with custom integrations may take 7–10 business days. Our team handles all compliance checks, NMLS verification, and listing setup for you — you don't need a technical team.
Yes — Enterprise partners can negotiate performance-based pricing models including Cost Per Lead (CPL) or Cost Per Funded Loan (CPA) structures. These are available after a minimum 90-day campaign that establishes baseline conversion data. Starter and Growth tiers use fixed monthly fees with guaranteed impression and lead minimums.
All advertisers must be properly licensed in the states where they advertise and must maintain a valid NMLS number (for mortgage and lending products) or applicable state licenses. We verify licensing before any campaign goes live and conduct quarterly compliance reviews. Advertisers must comply with ECOA, FCRA, RESPA, TILA, and applicable state lending laws. Our team can advise on compliant ad copy.
Geographic targeting by state is available on all tiers. Credit profile targeting (e.g., showing your listing only to users who indicate a 700+ credit score) is available on Growth and Enterprise tiers. Enterprise advertisers can also specify income ranges, loan purpose, property type, and other qualifying criteria for lead routing.
Starter advertisers receive monthly email performance reports. Growth and Enterprise advertisers get access to a real-time analytics dashboard showing impressions, clicks, CTR, leads generated, conversion rates, and geographic breakdown. Enterprise clients also receive quarterly business reviews with our senior team to optimize campaign performance.
Month-to-month contracts can be cancelled with 30 days written notice. Annual contracts offer a 90-day performance guarantee — if we don't deliver the minimum guaranteed leads and impressions in any 90-day period, you can exit without penalty. We stand behind our performance commitments. Most partners who join stay and scale up.